Joseph Chacko - Adwords Certified Professional"...this guy is an absolute legend..."
Jim Moustakas,

...can't say anything but great things about him...
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Maryland Counselor

...Within the first month, he has cut our costs about 60%..."
Ramu Muthangi,

I Will Help You Crush Your Online Competition. You Will Be Able To Sleep Well Knowing That Your Online Strategy Is In The Hands Of A Maestro

5 Secret Tips To Dominate Your Market Online

Joseph Chacko has over 9 years experience in Google Adwords. He is a Google Adwords Certified Partner and has managed over $7 million ad spend in profitable Adwords Campaigns. He holds a degree in Electrical Engineering and was an expert in digital, analog electronics and antenna design, with over 8 years experience in the field, before starting with Google Adwords in 2004.

Have The Right Online Marketing Strategy - Crush You Competiton

1994 – Jeff Bezos decided to start Amazon.
1997 – Amazon becomes world’s largest bookstore.

In 1994 the growth rate of internet in US was about 100%. In India it is currently projected to be very similar - 128%. India is now where US was about 20 years back.

Online shopping in India is ready to take off. The past few years have seen a healthy ramp up in online business. Consumers were at first scared of using net-banking or credit cards for online shopping. This mindset is slowly changing. Once it turns the corner, there will be no looking back.

When Amazon began operations in US, many pooh-poohed the idea of selling books online. In fact even in 1998, Barnes & Noble, the biggest brick and mortar book store had this to say in its annual report about online retailing of books:

“We believe retail bookstores will remain the foundation of our industry . . .shopping and browsing in a bookstore is an irreplaceable experience, and it is woven securely into the fabric of our American culture”

This is the mistake that you should not make. Internet is here. You cannot ignore it anymore. You have to take advantage of it for your business. If you get started early you will have a significant advantage over your competitors. In fact you will be able to destroy your competition like Amazon destroyed Barnes & Noble.

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The history of internet commerce in US is littered with stories of how early adopters crushed their competition. Internet in India is now like the Wild Wild West. Just like there was land to be grabbed in the Wild West, there is mind-share to be grabbed for online audience in India.

There are already success stories that are emerging in India. Flipkart is one of them. Anyone who has bought a book on Flipkart will understand why they are a success. It is not just that they will give you a book at a very competitive price – the whole process of buying the book is so simple and enjoyable. It is a delight. The next time you want to buy a book, you will just head over to Flipkart. If you have not bought any books from Flipkart, go to now and buy a book – any book. This will give you a different perspective on how to form an online strategy for your business.

Having a website for your business is not enough. It should not only be functional, but it should make life easier for your current and prospective customers. Coming to your website should be a positive experience.

There are some exceptions – organizations that can get away with a website that is not very user friendly. A notorious example is Indian Railways. They can get away with it because there is no other railway that people can go to! Another example is SBI – to get to the login screen from their home page takes 4 clicks! This is how a website of public sector enterprise will be designed.

Having the correct type of online presence is not only essential for B2C companies. It is needed for B2B as well. The way you approach your website strategy might be different. However the essential purpose is the same – make it easy for people to do business with you.

There is huge opportunity for businesses that can get it right. You will be able to build up a following. You will be able to capture the mindset of the online shopper. Once you have this, it is a like a moat around your business. It will be very difficult for others to harm or attack you.

Having a great website is still only part of the equation. You need to get people to visit your website. You need traffic. You need to help your prospective customers find you. Traffic to website is like power to a circuit. Without traffic, website is useless.

Getting traffic at a reasonable price to a website that converts well – that is the key to a successful online marketing strategy.

I understand what it takes to get good quality traffic for your business – How to make sure that you website converts – How to make people pull out their wallets and hand you the money.

The time to act is now. There is going to be a revolution in online marketing in India. Take advantage of it and leap ahead. Leave your competitors far behind.

Contact Me To Make Your Business A Success